Earned Media

Raise awareness for your brand, your company, yourself, and the issues you care about with high-level earned media campaigns that position you at the center of the conversation.

  • Earned media strategy

  • Broadcast booking (TV and radio)

  • Online and print placements

  • Op-ed editing and pitching

  • Podcasting

  • Events

 

Digital Marketing

Unlock the full potential of your work with powerful digital marketing campaigns. Reach target audiences through not only earned media outlets but also digital channels—from search engines to social media platforms.

  • Digital marketing strategy

  • Audit and benchmark analyses

  • Social media campaigns

  • Search engine marketing

  • Programmatic display advertising

  • Analytics

  • Lead generation

  • Email marketing

Communications Strategy

You know what you want—but you just need a co-conspirator to brainstorm the right path to get there.

  • Define organizational goals

  • Develop effective messaging

  • Content planning

  • Create an outreach strategy

  • Find appropriate angles / competitive advantage given market landscape

  • Align cross-functional teams to maximize impact

  • Publicity

  • Earned media

  • Marketing support

 
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Consulting

Consider me an extension of your team.

  • Identify new audience development opportunities

  • Craft timely pitches

  • Strategize how to amplify your work in the media space

  • Maximize impact by striking synergies between earned media and digital marketing

  • Pinpoint areas of growth

  • Develop media strategy and tactics

  • Help navigate the complex and ever-changing shifts in the media landscape

  • Brainstorm pitching ideas

Training

Let's make the most of your on- or off-screen appearances and writing.

  • Best practices for print, radio, and television interviews

  • Anticipate reporter behavior, avoid common traps, and focus on key messaging

  • Guidance on messaging for written commentary before pitching to outlets

  • Identify strengths and weaknesses and strategies to refine content delivery

  • On-camera drills and constructive feedback

  • Interview preparation

  • Guidelines to stay concise and on-message, customized for you and your work

 
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Design

We're here to help with your graphic design needs.

  • Promotional materials (print or digital)

  • Ad creative for your new book, event, project, etc.

  • Brand style guidebook

  • Social media post templates and channel art

  • Email newsletter design

  • Event programs

  • Report design

  • Posters

  • Onscreen graphics

Questions before getting started? Get in touch.